The starting point
For an insurance broker, the website is often the first contact with a client. If it doesn’t load fast, doesn’t show up when someone searches or doesn’t make the next step clear, that client goes elsewhere and nobody ever knows.
The redesign
I rebuilt the site with one goal: turning visits into leads. I improved the design, organized the content so every page pushes toward a single next step and placed forms where people actually fill them out.
SEO and AI engines
I optimized every page’s performance and SEO. Today they rank well in search engines and show up very often in AI engine answers, which is where more and more people start looking for insurance.
In its first five months the site passed 10,000 visits.
From form to operations
The site’s forms land straight in a platform I built to centralize the whole brokerage’s management. No lead gets lost in an inbox, and the team knows where each one stands.
The result
Over 10,000 visits and around 100 leads in five months. And what matters most: policies issued went up too. The site stopped being a business card and became a sales channel.
The site stopped being a business card and became a sales channel.
